App Store net revenue calculator
What you actually receive from a sale, after the tax that was already inside the sticker price and after Apple's cut. Most calculators take 30% off the price and stop, which is wrong in almost every country.
The commission is not taken on the sticker price
In most countries the price a customer sees already contains VAT or GST. Apple collects that tax and remits it, and the commission is worked out on what is left, not on the sticker. On a £9.99 sale in the United Kingdom £1.66 is tax, so Apple's 30% comes off £8.33 and amounts to £2.50 rather than £3.00 — a quarter of the sticker, not a third. You do not pocket that difference, though: the tax left first. A calculator that takes 30% off the sticker will promise you £6.99, and you will be paid £5.83.
Fifteen per cent, if you qualify
The Small Business Program drops the commission to 15% for developers who earned up to one million dollars in proceeds in the previous calendar year. It is not automatic — you enrol, and you leave the programme for the following year if you cross the threshold. Subscriptions move to 15% too, but for a different reason: once a subscriber has paid for a year of service without lapsing, that subscription bills at the reduced rate whether or not you are a small business.
Which number to plan on
Storefront prices are set per country, so the same app can be nine euros in one place and a thousand yen in another, and the tax inside each of those is different. If you are modelling revenue, work country by country from the prices you actually set rather than converting one price everywhere and applying an average rate.
Assumptions, and when they go stale
Tax rates here are standard rates checked against PwC's worldwide summaries on 1 September 2026. Several countries apply reduced or digital-specific rates, Canada and Brazil vary by province or state, and India applies different slabs — those are marked, and the rate field is editable for exactly that reason. Commission rules are also in flux across jurisdictions and court rulings, so treat this as arithmetic on stated assumptions rather than as tax advice.
FAQ
Does Apple take 30% of what the customer pays?
No, not where the price includes tax. The commission comes off the price minus that tax. In a 20% VAT country the effective cut of the sticker price is about 25%, not 30%.
What about the United States?
US App Store prices are set exclusive of sales tax, and Apple adds and remits it where it applies. So the default here is zero: the commission base is the price you set.
When does the subscription rate drop?
After a subscriber has accumulated one year of paid service. Lapses reset the clock, so churn costs you the reduced rate as well as the subscriber.
Is anything sent to a server?
No. It is arithmetic in your browser, and the tax table ships with the page.
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